Natural Products Expo West 2026: Brands, and Booths to Watch

Natural Products Expo West is one of the biggest food and wellness events in the country. If you like discovering new products before they hit store shelves, this is the show to watch. Brands use Expo West to launch new items, test ideas, and see what people care about next. Every year, it sets the tone for food, drinks, supplements, and lifestyle products we will all be talking about soon.

What Natural Products Expo West Is

Natural Products Expo West is a large trade show focused on natural, organic, and better-for-you products. It takes place in Anaheim, California, and fills the convention center with thousands of brands from around the world.

You will find everything from packaged foods and beverages to supplements, beauty, and wellness products. Some brands are well known. Others are brand new and showing their products to the public for the first time. That mix is what makes Expo West so interesting.

the exhibit floor at Expo West

The heart of Expo West is the exhibit floor. This is where you walk booth to booth and see what brands are working on right now. You can sample new products, talk to founders, and learn what makes each brand different.

Dr. Praeger

Stop by Dr. Praeger’s Diner at Booth #5556 for a fun, taste-forward break during Expo West. The booth will look like a classic diner and serve samples of the new Grillhouse Burger line, fan favorite Pizza Stars, and a top-secret product launching at the show.

Roots Farm Fresh

Make time for Roots Farm Fresh in Hall E, Booth #5707. They are serving samples of organic, seed oil-free frozen potatoes made with just potatoes and avocado oil. Taste fan favorites like White Potato Wedges and Sweet Potato Crinkle Fries, plus get a first look at new Q2 launches.

OOLIE

Oolie is redefining clean protein at Expo West 2026 with its egg-based dips and yogurts in the refrigerated section. Made from rescued free-range eggs, Oolie products deliver complete protein in a fresh new format. The brand will also host a Lunch and Learn with the Egg Lady at Booth #8708, Level 3, on March 4 from 12 to 1 PM, highlighting the evolution of clean protein and sustainable sourcing.

Amara

Amara is a fast-growing organic kids’ food brand known for its innovative, melt-in-your-mouth snacks made from simple, whole food ingredients with no added sugar or artificial additives. At Expo West, Amara will be showcasing its full lineup of Smoothie Melts, Fruit Bites, Breakfast Oat Melts, and its newest Superfood Smoothie Melts. This year, Amara is making waves as a Top 3 finalist for Emerging Organic Brand of the Year and with its new Superfood Protein Smoothie Melts nominated for a NEXTY Award for Best Kids Snack.

Leaven Foods

Leaven Foods is making its Expo West debut as a 2026 NEXTY Award finalist with its All Purpose Instant Sourdough. This shelf-stable powder delivers real sourdough fermentation without feeding or maintaining a starter. Just add water and bake. Created by scientists and bakers, it offers authentic flavor, better-for-you benefits, and serious convenience for home bakers, chefs, and professionals alike. It is also gluten-free and non-GMO.

Wild Planet

Wild Planet is heading to Expo West 2026 (Hall E, Booth 5339) with two new tuna flavors: Skipjack Tuna with Lemon Pepper and Skipjack Tuna with Jalapeño, plus a refreshed brand look. The brand will also host Iron Chef and TV personality Cat Cora for a live recipe demo and tasting on Wednesday, March 4, at 1:30 pm PST. Founded in 2001, Wild Planet focuses on sustainable, wild-caught seafood and protecting ocean life.

Loacker

Loacker is bringing a taste of the Italian Alps to Expo West 2026 with the launch of new Strawberry filled Quadratini and Classic Wafers. This family-owned brand is known for light, crispy wafers made with high-quality ingredients like 100 percent Italian hazelnuts and real vanilla. The new Strawberry varieties deliver a true fruit flavor without added colors, flavors, or seed oils. Fans can also catch Giada De Laurentiis at Loacker’s North Hall booth #1902.

SOLELY

Solely is showing how simple fruit snacks can be at Expo West 2026. Made with just one to three ingredients, Solely snacks use whole fruit with no added sugar, dyes, or preservatives. New products include Mango Raspberry Fruit Shaped Gummies and Mango Strawberry Fruit Jerky, both made from organic fruit only. Founded to help kids access better snacks, Solely focuses on real fruit, real nutrition, and nothing extra.

OUR HOME

Our Home is bringing its full family of better-for-you snack brands to Expo West 2026, including Popchips, Good Health, Pop Secret, and ParmCrisps. Expect a wide range of crowd favorites, from Popchips BBQ made with avocado oil to Good Health’s avocado oil chips and veggie snacks. Pop Secret will spotlight its ready-to-eat popcorn lineup, while ParmCrisps debuts a fresh new packaging redesign.

nutiva

Stop by Nutiva’s booth in the North Hall, Booth #1022, to see what the brand is rolling out next. They are debuting a new organic supplement line focused on beauty, plus refreshed packaging for their best-selling Coconut Aminos. You can sample collagen supplements and get a first look at upcoming culinary innovations, including new MCT and Super Seeds formats.

What to Expect at Natural Products Expo West 2026

What Natural Products Expo West Is